Gold In September (G9) is the first pediatric cancer non-profit with this unique model. It is a national effort to raise awareness and financial support for childhood cancer research and the development of new treatments. The primary purpose of the G9 brand and fundraising model is, with the help of our G9 Partners, to elevate the understanding of the great need for increased resources supporting childhood cancer research at all levels (local, regional, and national).
Gold In September is committed to the long-term financial success of its partners, encouraging donors to continue their current philanthropic support. This altruistic model of branding and philanthropy is unique in serving the needs of childhood cancer efforts, by focusing on all children, fighting all cancers, in all regions across the country under a golden umbrella of optimism for the future.